I’ve had some issues with Superman ever since his New 52 reboot. Because frankly, through the eyes of hindsight, Superman’s reboot was kind of a schizo mess.
On one hand, we had Grant Morrison on Action Comics, showing Superman as a kid in a t-shirt with a reduced powerset punching out millionaires. At the same time, Superman was going full blast in his own title, separated from Lois Lane and having big adventures, all while the original writer was screeching about editorial interference and jumping off midstream, leaving the title in the capable hands of the man who rebooted Starfire to be an amnesiac cockmonger. In the meantime, Morrison made Superman’s invulnerability partially contingent on some weird Kryptonian battle armor, and then Geoff Johns had Superman start chucking the meat to Wonder Woman. And that’s all if you ignore what’s happening in the out-of-continuity, video game tie-in title Injustice: Gods Among Us, where Superman is following “The American Way,” if by that you mean, “Ruthlessly enforcing order through the use of constant pervasive surveillance.”
That’s all gone on in just 21 months, and while it might be all well and good for your average rabid comics fan, there’s not much that screams, “It’s Superman!” to Joe Blow on the street… and that is a problem when DC’s last, best hope for creating a Marvel-style movie empire is Man of Steel – a Superman movie opening, well, tomorrow. And imagine that one-in-a-thousand moviegoer who is lucky enough to live in a neighborhood like mine, where there is a movie theater a block away from a comic store, and who leaves Man of Steel, wanders to that comic store and buys everything he sees with Superman on the cover… only to find a dude in armor making out with Wonder Woman when he isn’t incinerating banana republics for disobeying his orders.
Enter Scott Snyder, Jim Lee and Superman Unchained: a Superman story that uses the new costume and Superman’s New 52 status quo, but is still identifiably an old-school Superman story with an identifiable Big Blue Boy Scout, Lois Lane, Jimmy Olsen and everything else that that mythical Some Dude Walking Into A Comic Store After Man of Steel might expect. And it should act as a pretty solid entry point for any non-comic readers that Man of Steel might attract…
…except for that fucking poster, which is an abominable choice.