Now that was fast: just a few days after selling out passes to San Diego Comic-Con 2013, the convention has announced that hotels in the downtown area will be going on sale Tuesday, February 26th at noon Eastern Time. This is fully a month earlier on the calendar than last year, when there was almost a month in between when passes went on sale and the opening of hotel reservations. So I don’t know if the people at SDCC are hoping that forcing people to fork out for passes and a couple of days worth of hotels all at once will help deter the bubblegummers who aren’t really serious about attending Comic-Con… or if they’re treating the preliminaries like a Band-Aid: just rip the damn thing off all at once and just get the pain over with.
Well, whatever the reason, here’s the deal. At some point in the 72 hours before Magic Hour, SDCC will be sending an email with a link to the sales site to badge holders. The site won’t go live until noon Eastern Time on the dot, and when it does, once you get in, you will need to pick six hotels from the list: no more and no less. This is different from previous years, when you could pick one hotel or all of them. And it is certainly different from, say, 2006, when I read the list, thought it over, went to lunch, came back, thought it over some more, and then booked a room with no trouble at about 4 p.m.