This week, Marvel’s Ultimate line reboots its X-Men franchise with Ultimate X-Men #1 written by Nick Spencer with pencils by Paco Medina and inks by Juan Vlasco. We’re dropped into a world that is still mourning the death of Peter Parker, and is now rocked by the revelation that mutants aren’t a natural occurrence, but instead are the by-product of decades of bio-engineering experimentation. The general public has orders to shoot any mutant that has not turned itself over to a containment camp. Also, Santa Claus isn’t real and your mom never loved you. It’s a beautiful day in the fucking neighborhood.

Warning – spoilers below the fold!

Daredevil #4 cover, from Marvel Comics.I like to make the occasional joke about Frank Miller, as I am known to do about anyone who seems to be taking seriously their own bullshit, but the fact of the matter is that the man is one the most lauded comic creators of the 1980s for a reason. Just look at the resume: The Dark Knight Returns. Batman: Year One. Ronin. the Wolverine miniseries with Chris Claremont.

And then there’s Daredevil. Say what you want about Miller’s 21st century penchant for drawing two detailed red dirigibles crashing into each other and then sketching a woman’s nose and eyes above them, but Frank Miller changed the face of Daredevil from a second-tier Spider-Man knockoff into a classic of noir storytelling, which cast a long shadow over the way the character was written and drawn for 25 years.

So when I heard that Mark Waid was going to take over the character with a renumbered #1 issue (But Marvel doesn’t do reboots! Also, their poop smells like ROSES!) and make the character lighter and less tortured, I considered dropping my subscription… but considering I was already considering dropping the book thanks to the disappointing Shadowland event (Daredevil’s a ninja! A possessed ninja! Who raises the dead! Hey, where you going?), I decided to give it a day in court (Lawyer pun not intended).

And I’m glad I did, because it turns out that Waid’s Daredevil is one hell of a book. And issue #4 is the best one yet.

Marvel Comics New Avengers #16 CoverEDITOR’S NOTE: This review contains spoilers. How many spoilers? Well, I’m going to include a scan of 9/10th of the last page of the fucking story. The only way to more effectively ruin a climax involves a Donkey Punch. You are warned.

I would like to start by saying, clearly and unambiguously, that I liked New Avengers #16. The story is excellent, the art is spectacular, and the action is almost unrelenting. This is a good comic book. Are we clear?

Good.

Because now I am going to rank it out for a little while.

You didn’t ask for it. We didn’t want to do it. And yet we own microphones and whiskey, so Crisis On Infinite Midlives is proud to present our the first episode of our podcast: The Sack Of Justice!

EDITOR’S NOTE: You might ask what the title means. It means we had whiskey, and sack is a funny word. Don’t overthink this. God knows we didn’t.

This weeks topics include: the first two weeks of DC’s New 52 (Including Batgirl, Deathstroke, Detective Comics, Red Lanterns, Men At War, and Hipster Douchebag Superman – I mean Action Comics), Ultimate Spider-Man Miles Morales, Williams’ Batwoman and associated Bat Nipples, and Atomic Robo vs. Frankenstein: Agent of S.H.A.D.E. vs Hellboy!

Let’s make this a drinking game: every time you hear us slur or misname a creator, drink! Then by the time this is done, you’ll be as drunk as we were when we recorded this!

I’m guessing that Marvel’s been feeling a little left out by all the publicity surrounding DC Comic’s New 52 and their decision to make all their comics available for digital sale the same day as print, because late Friday afternoon Marvel issued a press release announcing that Ultimate Spider-Man, one of the few comics that Marvel DOES offer for sale the same day as print, had “the best first day of sales for a new release to date!” on their iPhone and iPad apps.

Awesome! How many copies did you sell, writer Brian Michael Bendis?

Nothing frustrates an author more than his work not being able to get into the hands of the people that want it, and now with the Marvel Comics app we can!

Okay… how many people got their hands on it digitally? You: Marvel SVP of Sales David Gabriel – how many?

We’ve been pushing to make Ultimate Comics Spider-Man our top release to date, and the results we’ve seen both here and in print certainly show us that we’re heading in the right direction.

For the love of – Why won’t you just tell us how many digital copies you’re selling, Marvel and DC? What are you so worried about?

EDITOR’S NOTE: This review contains spoilers. For example, Miles Morales is apparently Spider-Man now. And by the way, the spoilers start IMMEDIATELY.

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If you’re anything like me, the first thing you did after seeing the last page of Ultimate Spider-Man #1 is hit Google and see if spiders can, in fact, camoflage into their backgrounds. I did this even though I am petrified of spiders. Petrified to the point that season three of Buffy The Vampire Slayer is my favorite; not because of the plot, characters or theme, but because it was the first season without that everfucking scuttling tarantula in the opening credits.

Turns out, as I suspected, that any Web site touting the camoflagability of spiders will, by nature, include large, full-color close-up photographs of spiders in order to prove that some spiders can, in fact, blend into their surroundings. Which proves two things:

  1. Brian Michael Bendis has done his spider research for this new iteration of Spider-Man, and:
  2. If you are an arachnophobe, Brian Michael Bendis is a Goddamned douchebag.

As will likely always happen on Wednesday nights, things at Crisis on Infinite Midlives will go dark until tomorrow for the following obvious reason:

Yup, just like last week, there’s 13 DC Comics New 52 books that need… wait a second… what the FUCK…

Is that a fucking MARVEL book? Will Crisis on Infinite Midlives do the heretofore unthinkable and begin focusing on non-DC New 52 books?

Tune in next week for the answer to these questions on the next episode of… PIIIIIGS IIIN – IT’S NEW COMIC DAY, SO FUCK OFF, WE’RE DRINKIIIIING!

Yesterday afternoon, Marvel announced in a conference call that their next big event will be called Avengers: X-Sanction, written by Jeph Loeb and penciled by Ed McGuinness. The story will focus on the Avengers – probably to keep focus on the team for the release of the Joss Whedon movie nest summer – and will feature the return of Cable, the popular mutant character killed in the X-Men Second Coming event last summer. Cable, who was introduced in New Mutants in 1990 by *eyeroll* *drool* *take back fuck I threatened to give*

Okay, maybe that’s not fair and a little premature. Let’s see what Loeb has in mind for the story:

As to how Cable’s mission relates to the Avengers, Loeb said he “doesn’t want to give away too much,” but “how Cable survived ‘Messiah Complex’ and ‘Second Coming’ — and I do consider those one big arc — if there had been even a hint that the Avengers had something to do with Hope’s future, he would… do something to them.”

…[Marvel Senior Vice President of Publishing Tom] Brevoort said the event puts Cable in conflict with characters readers aren’t used to seeing him with. “The definition of Cable as a father out to protect his daughter by any means necessary gives the character a weight and heft you can relate to on a very human level.” There are also “some larger situations going on” for both Nate and the Avengers.

Okay, THAT changes things. NOW I feel… yeah: I got nothing.

Considering the most effective and forward-thinking form of comic book marketing has historically involved white wire, ball bearings and the garish phrase, “Hey Kids! COMICS!”, DC Comics has been going all out hyping their New 52 books. They’ve put commercials for the books on TV (Including reportedly during The Daily Show to catch that wily college potsmoking demographic), trailers in movie theaters, and print ads in straight magazines (I can’t address any idle rumors about ads in gay magazines).

And they haven’t stopped there. Rich Johnston at Bleeding Cool reported this morning that DC’s bought themselves a bunch of sponsored search terms on Twitter.

Those search terms being the names of Marvel Comics characters.

As I mentioned before, I’ve been giving the DCnU books a lot of attention. Babies, even baby comics universes, have a way of being attention stealers. There’s other comic book news happening out there, though. Morgan Spurlock’s love letter to sweaty cosplayersSan Diego Comic Con documentary premiered yesterday. Also, a comic book store owner has come up with a new marketing strategy:

AlleyCat Comics in Chicago’s Andersonville neighborhood has an unorthodox approach to rewarding frequent customers: Shoppers that hit 50 purchases get to punch a store employee in the stomach.

Excuse me. I have to fly to Chicago. BRB

And, Newsarama has posted some Marvel previews. Here are some of the issues I think I’ll be picking up soon (click through for larger images):