Crowdfunding Will Not Save Us: Thoughts On The Veronica Mars Kickstarter

Editor’s Note: Please be advised that this long-assed editorial is written by someone who knows exactly fuckall about the television and motion picture industries. So the opinions therein are bourne purely from a dude who has spent more than 40 years watching niche properties flare up on the horizon, getting excited in anticipation like every other genre geek, and being disappointed after they pass. Plus, I’m hung over right now.

The world of genre TV and movie fans went mildly apeshit this week when Rob Thomas and Kristen Bell, the respective creator and star of the mid-2000’s CW show Veronica Mars, put up a Kickstarter project to fund a Veronica Mars major motion picture. At launch time, it seemed like a longshot – they were asking for $2,000,000 within 30 days, which was more than any other Kickstarter had ever set as a funding goal, but Thomas said in the project’s description that the deal with Warner Bros., who owns the actual rights to the property, had already agreed to greenlight the movie (albeit for a limited theatrical release) if they hit the ambitious funding goal.

When I heard about the project, it sounded kinda ridiculous to me. Trying to scrape up two million simoleans from a fanbase just in the hopes of getting a genre flick made seemed about as productive to me as clapping your hands to keep Peter Pan alive, or clawing futilely at a Fenway Park beer counter’s security barrier ten seconds after the seventh-inning stretch.