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When I was a kid, my Mom would sometimes buy me a comic book out of the grocery store spinner rack to shut me up about not buying me the sugary cereals I was always screaming about (Although to be fair, one time she did buy me a box of Lucky Charms to get a hold of the Six Million Dollar Man sticker prize I spent days obsessing over after I saw the TV commercials. Then she picked out all the marshmallows while I cried. I was 32. But I digress).

But that was 1978. It’s 2011 now, and the spinner rack disappeared sometime around, well, 1978. So if you want your kid to shut the fuck up about buying them Chocolate Frosted Sugar Bombs with a comic book, well, you’ll have to buy them Chocolate Frosted Sugar Bombs.

The New York Times is reporting that DC Comics and General Mills are gonna be announcing, sometime during this weekend’s New York Comic Con, a deal to distribute four specially-printed issues of Justice League to be dumped into nutritious fare such as Trix, Cinnamon Toast Crunch, and my old nemesis: Lucky Charms.