This Is Not Gratutitous Self Boob Groping By Wonder Woman

Feels like I'm made of clay. Is it supposed to feel like that?

Xeni Jardin, of BoingBoing, recently wrote about an ad campaign in Mozambique that is a series of super heroines giving themselves breast exams to increase breast cancer awareness.

There is some controversy in the medical world about the value of breast self-exams. Even if it’s not the best way to detect cancer (mammography or thermography can “see” more than your hand, and many if not most lumps that can be felt are benign), I think more awareness and more data is generally a good thing. Even for superheroes.

As an aside, the ads are fun but I’m gonna guess that the creative team on this one was all-male…ever notice how public health ads about testicular cancer and prostate cancer don’t tend to feature fondle-y sexualized close-ups of those parts?

What? This isn’t “fondle-y” and sexualized?

Robin, quick! To the Bat Ball!

More breast aware superheroes after the jump.

Behold: Catwoman, She-Hulk, and Storm.

Remember, ladies - your hand can't find the littlest tumors. For that you'll need a friend with x-ray vision. Or a mammogram.

And, until such a time as we have an ad campaign in which Donald Blake asks Tony Stark to turn and cough, I give you Peter Griffin, demonstrating how to undergo a prostate exam properly: